stop being invisible. start getting noticed.
Facebook & Instagram ads for builders and renovators. Build your brand and reach homeowners planning projects. Fixed $599/month.
Everything you need to capture qualified renovation leads. Lead forms, CRM integration, and conversion tracking.
- Full campaign management
- Facebook & Instagram ads
- Lead capture forms (on-platform)
- Lead qualification & filtering
- CRM integration (auto-delivery)
- Conversion tracking & optimization
- Email/SMS follow-up sequences
Or start with base package ($599) for brand building
too many tyre-kickers.
not enough real jobs.
You're booked solid or scrambling for work—nothing in between. Word-of-mouth is great until it dries up. Here's what builders tell us they're tired of dealing with:
Price Shoppers & Time-Wasters
Spending hours quoting jobs for people who just want "ballpark figures" or ghost after you send the quote. You need serious homeowners ready to commit, not browsers.
Relying On Word-Of-Mouth Only
Referrals are great when they come. But when they slow down, you're scrambling. You need a consistent pipeline of qualified leads, not feast-or-famine cycles.
Small Jobs When You Want Big Ones
Fixing decks and painting fences when you want full renovations or new builds. You're capable of bigger projects—you just need to reach people planning them.
Inconsistent Project Pipeline
Finishing one job with nothing lined up next. Or turning down work because you're slammed. You need visibility into future work so you can plan your schedule and crew.
choose your
builder strategy.
Higher-ticket services need lead capture. Here's exactly what you get with each package:
Lead Gen Package
Base Package ($599) + Lead Gen Boost ($299) = Complete lead generation solution
Best for: Builders who want qualified renovation leads delivered directly. Capture contact details, qualify prospects, and integrate with your CRM—not just brand awareness.
✓ Everything in Base Package:
- ✓ Facebook & Instagram brand awareness ads
- ✓ Showcase your renovation work
- ✓ Build local recognition
- ✓ Monthly performance reports
✓ PLUS Lead Gen Boost Features:
- ✓ Facebook Lead Forms (capture details without leaving platform)
- ✓ Lead Qualification Questions (filter serious inquiries)
- ✓ CRM Integration (leads auto-delivered to your system)
- ✓ Email/SMS Follow-Up Sequences (automated nurturing)
- ✓ Conversion Tracking & Optimization (track quote requests to jobs)
- ✓ Lead Scoring (prioritize hot prospects)
- ✓ Direct Lead Delivery (email/SMS notification instantly)
Base Package Only
Best for: Builders on a tighter budget or just starting out. Build brand awareness and get recognized locally—but homeowners contact you directly (no lead forms or CRM integration).
What You Get:
- ✓ Brand awareness ads (not lead forms)
- ✓ Showcase before/after renovations
- ✓ Build local recognition
- ✓ People see your work repeatedly
- ✓ They contact you when ready (via phone/website)
Note: Base package builds visibility. To capture leads directly with forms and CRM integration, add Lead Gen Boost (+$299/mo).
from scrambling for work
to planned pipeline.
Dave
Builder · Adelaide, Australia
"We were getting referrals, but it was unpredictable. One month we'd have three renovations lined up, next month we'd be quiet. Since running ads with Honest Ads, more homeowners actually know who we are before they contact us. We're not just another builder they're getting quotes from—they've seen our work already and they're reaching out because they want to work with us specifically."
asked by every
builder & renovator.
Do I need professional photos of my work?
No. iPhone photos of completed projects work great. Before/afters are especially powerful—they show the transformation. Don't overthink it. Real work beats staged photos.
How much should I spend on ads?
Start with $1,000-$2,000/month in ad spend (plus our $599 management fee). For builders, one good renovation project (even at $30-50K) covers months of advertising. ROI makes sense quickly.
Will I get time-wasters or serious enquiries?
We optimize for quality. You'll still get some browsers, but by targeting homeowners actively researching and in the right income brackets, we filter out most tire-kickers. Expect more qualified leads.
What's the difference between the packages?
Base Package ($599/mo): Brand awareness ads. Great for building local recognition, showcasing your work, and getting your name out there. Homeowners see your renovations and contact you directly via phone/website—but no lead forms or CRM integration.
Lead Gen Package ($898/mo): Everything above PLUS Facebook lead forms that capture contact details instantly, lead qualification questions, CRM integration for auto-delivery, and conversion tracking. This is for capturing and qualifying leads directly, not just awareness.
Can this work for specialized builders?
Absolutely. Deck builders, bathroom specialists, kit home builders, eco builders—specialization makes targeting easier. We can find homeowners specifically looking for what you do best.
Related Services
We also specialize in marketing for:
ready to capture
qualified leads?
$898/month gets you the complete lead generation package. Lead forms, CRM integration, conversion tracking—everything you need to fill your pipeline.
Get Lead Gen Package →Or start with base package ($599/mo) for brand building only.
Get Started Now →Takes 2 minutes to apply. Live in 7 days. Cancel anytime.