fill your classes. grow memberships.
Facebook & Instagram ads for gyms and fitness studios. Stop relying on New Year's rushes. Build year-round growth. Fixed $599/month.
For gyms with up to $5K/month ad spend. Everything handled for you. No hidden fees.
- Full campaign management
- Facebook & Instagram ads
- Target local fitness enthusiasts
- Fill classes & grow memberships
- Monthly performance reports
- We use your content (you keep control)
january is packed.
march is dead.
Gyms live and die by membership cycles. New Year's brings a rush, then you bleed members by March. You need consistent growth year-round, not seasonal spikes. Here's what gym owners tell us:
Seasonal Membership Cycles
You're slammed in January with resolutions, then empty by March. You can't build a sustainable business on one good month per year. Need consistent new members every month.
Member Churn & Ghosting
People sign up, come for 2 weeks, then vanish. High churn means you're constantly replacing members just to stay afloat. Need members who actually stick around and engage.
Competition From Big Chains
Competing with Anytime Fitness and big franchises with massive marketing budgets. Your boutique gym needs visibility to stand out and attract people who value your community and coaching.
Empty Classes During Off-Peak
6am class is full, 10am class has 2 people. You're paying trainers to teach near-empty classes. Need to fill all time slots, not just peak hours, to make the business model work.
build consistent
year-round growth.
Facebook & Instagram let you target people actively interested in fitness—not just in January. Here's how we help you fill classes and grow memberships:
Target Local Fitness Enthusiasts
We target people within 5-15km who've shown interest in fitness, CrossFit, yoga, HIIT, strength training—whatever your specialty. Reach people already motivated, not cold prospects who need convincing to start working out.
Showcase Your Community & Vibe
Your gym's biggest asset is your community and coaching. We use photos/videos of your classes, member transformations, and trainers to show what makes you different from a soulless chain gym.
Fill Off-Peak Classes
Target specific demographics for specific times—mums for 10am slots, shift workers for midday, office workers for early morning. Different ads for different time slots means you fill the whole schedule.
Build Awareness Year-Round
Consistent visibility means people think of your gym first when they're ready to join—whether that's January, June, or October. You're not invisible 11 months of the year anymore.
from january-only
to year-round growth.
Katie
Fitness Studio Owner · Auckland, NZ
"Every year it was the same—January rush, then by April we'd be struggling to fill classes. Since running ads with Honest Ads, we're getting new member enquiries consistently throughout the year. Our morning classes that were at 60% capacity are now regularly full, and we're building a waitlist. It's not about the January spike anymore—it's about sustainable growth."
asked by every
gym & studio owner.
Do I need professional videos of my gym?
No. iPhone videos of your classes, trainers, and members work great. Authenticity beats production value—people want to see real classes with real people, not staged fitness model shoots. Use what you're already posting.
How much should I spend on ads?
Start with $500-$1,000/month in ad spend (plus our $599 management fee). For gyms, if ads bring 5-10 new members per month at $50-80/month membership, that's $250-$800/month in new recurring revenue. ROI makes sense quickly.
Will this work for boutique studios?
Absolutely. Boutique studios often do better because you can highlight what makes you special—personalized coaching, specific training style, tight community. People pay premium for boutique experiences if they know you exist.
Can this help fill specific class times?
Yes! We can target different demographics for different time slots. Mums with kids at school for 10am, office workers for 6am/6pm, shift workers for midday. Different ads for different times fills your whole schedule.
What if people sign up but don't stick around?
Ads bring people in—retention is on you. Focus your ads on attracting people who fit your gym's culture and training style, not just anyone with a pulse. Better targeting = better member retention from day one.
Related Services
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ready to fill
your classes?
$599/month. No contracts. No BS. Build consistent year-round growth, not just January spikes.
Get Started Now →Takes 2 minutes to apply. Live in 7 days. Cancel anytime.